The future direction of development of water indus
Res: Time:2013-04-09 Count:1449
Pure water machine industry market analysis
Water is the source of life, the health of the country. Water is the basis for the survival of animals and plants, water is one of the three elements of human existence, there is no life without water. About 70% of the human body is water, human civilization has always been closely linked with water. Water has always been the symbol of our blue planet, life on land, but also from the ocean biological evolution. Therefore, water is the source of life. Li in the "Compendium of Materia Medica" and put the water into the first volume of the book of drugs, and that "the water to the guard dead," the truth, indicating the early Ming Dynasty, people noticed the close relationship between water and health up.
The body's metabolism, nutrition, transportation, food digestion, body temperature regulation, eliminate waste, fluid circulation, lubrication organs are without water. Water and human aging, immunity, life has the most direct connection. Therefore, the water quality of the determinants of health, water and life can not be separated.
Today, however, the current situation of water pollution was shocking. According to the World Health Organization (WHO) reported detection of the world today has 2,221 kinds of pollutants in water, has reached 756 kinds of harmful substances, of which 20 are recognized as carcinogens, 24 kinds of suspected carcinogens, 18 kinds of tumor promoters, as well as 109 kinds of trace organic pollutants harmful to the human body significantly. Due to pollution, the distribution of all kinds of endemic quite widely, especially in the Northeast, Northwest Territories is more serious, and most of the endemic diseases, are directly or indirectly related to drinking water quality, only the northern 16 provinces, municipalities, 1,062 counties, it There are more than 800 endemic counties found that the number of patients reached 1,100 million.
Then the status quo of China's urban tap water and how it? At present, China is still in use 20 years ago, lower water quality standard (GB5749-85), even the standard water, because the aging pipe network to send the water quality will be "secondary pollution", drinking water is still far from Some countries may be directly drinking water standards. As living standards improve, people increasingly urgent water and health requirements, people are looking for the best solution with water. Because of this, this demand has created the largest national economy, our most enduring growth morphology and growth rate of the economy can be said that the growth rate is water market and income growth, population growth, consistent, but also for direct drinking water machine to become the replacement for water purifier market has laid a solid foundation.
Project Analysis:
Joined numerous items on the market today, we must first select the item selected on the industry. High-growth industries inevitably bring high returns. Rui Xiang water industry has a clear and accurate understanding of drinking water project with other projects elusive project advantages:
First, the depth of water purification is environmental health industry. In rage, "fifth wave of wealth" one, the famous economist, said Dr. Pilz: In the 21st century, the health industry is the most investment value in the industry. Because mankind is facing serious eating disorders, increased pollution, increased pressure of the situation, the environment is being destroyed, health is threatened. Everyone wants more healthy, more youthful, prevention is better than cure concept has become firmly rooted. Water and people's lives, how many families there is much of the market, direct drinking water machine to solve the problem of drinking water to millions of households, we are bound to help you turn the health industry trillion market opportunities!
Secondly, the bottled water in the water for many years on the market advantage is disappearing, its flaws exposed. Due to the need to buy water, other water, carry water, as well as in the circulation process and easy to be secondary pollution, coupled with the limitations of use, prompting people are urgently looking for a new generation product. This demand, and carries a huge drink straight water purifier market.
Third, direct drinking water machine operation Another advantage is stable profits. In addition to the franchise was not conducive to the characteristics of intermediate links, but also closely associated with the consumer purchasing psychology, the saying goes, health is priceless, to buy such products, consumer groups generally heavy quality, light price. Therefore, more easily than other industries operate.
Finally, China's drinking water sector development is still in its infancy, after years of market cultivation, people drink straight water machine in increasing awareness, huge market demand, but the positioning accurate product supply is lagging behind. In developed countries such as USA, Japan, Israel, the family direct drinking water machine penetration rate of 50%, while China's domestic direct drinking water machine penetration is less than 5%; while in Drinking Water machine is an upgrade of active mineral drink straight water machine is almost empty. Drinking water machine is bound to become the color TVs, refrigerators, washing machines and other appliances after another necessary for every household durables.
Market characteristics:
However, at present, according to China's national economic development level and quality point of view, healthy drinking water industry showed the following distinctive features:
First, the consumer base continues to expand. As incomes increase, more and more people buy direct drinking water machine with spending power and consumer tendencies, while consumer groups showed a high income, high-level, highly educated trends, consumer demand is the operator's extensive rich source of revenue.
Second, since the dissemination of information more developed, people from more sources that the current situation of water pollution. This prompted an urgent need for consumers to change the current drinking habits, seeking healthy drinking water solutions.
Third, buy active is an important feature of the industry. Taking into account the quality, cost and ease of other significant advantages, many enterprises, institutions, schools willing to bulk buy direct drinking water machine, to solve the problem of public drinking water.
Fourth, the diverse needs of people on the water, prompting a direct drinking water machine into various fields, including cosmetic, medical, food processing. Drinking water machine unique advantages in turn can drive other related industries.
Fifth, the state environmental protection industry continued investment and preferential policies, but also for direct drinking water machine market development to create a favorable external environment.
Business opportunities:
However, direct drinking water machine industry development situation is not ideal, people drink straight water purifier sales channels, the market there are many vague understanding of morphology. Gaps in the market, preconceptions, especially at the regional market is untapped.
Business one: With the pollution is getting worse, people are increasingly concerned about the safety of drinking water, due to the traditional state-owned water supply enterprise development lags behind, insufficient financial resources, it is difficult to solve in a short time urban water pollution problems. June 2005, the Ministry of Construction promulgated the new "Urban water quality standards" (CJ/T206-2005), but because of local financial difficulties, in addition to a few places, most of the area is difficult to get fully implemented, and finally only stay in the form, become a dead letter. Such a large system renovation project, state investment alone is not enough, we must absorb a large number of private capital in order to ultimately solve the problem. Which determines the water treatment industry, the market prospects are very bright.
Business II: After years of direct drinking water purifier market cultivation, development of the market to mature, stable product quality, reduce production costs further, consumers quality of water supply, drinking water awareness is increasing. This allows direct drinking water machine in every household possible.
Business III: from product market life cycle perspective, the market will occur prematurely cut into high-margin high-risk, pre-and medium into the market there will be high-profit low-risk, late into the market will be low-margin high risk. Drinking water purifier market also belong to the pre-market stage, local enterprise development is uneven, price transparency is low, the brand is difficult to produce monopolies. Only a handful of similar enterprises, competition in the industry is relatively small, relatively large profit margins.
Opportunities four: Currently Water huge market demand, water purifier replacement is imminent. Drinking water machine as a replacement for bottled water ripe. According to foreign quality of water supply and the development of direct drinking water machine experience into the market now is the best time to the golden era of high returns difference at least 3-5 years.
Business Five: Qingdao Blue Ocean Foundation Experimental Equipment Co., Ltd. has focused on the water market for many years, established a sound marketing model, creating a strong successor support system. This allows agents to join without feeling the stones, in the absence of water market experience, smaller investment conditions, the same can be successful.
Therefore, from the current domestic water treatment market, direct drinking water machine industry is still in the early stage of rapid development, industry operating status at a low level, low competition, extensive state. Investment in this industry is bound promising.